At IMPERIAL, we guide and assist our partners through each release, employing a custom suite of bespoke campaign services. By utilizing a combination of passion, experience, forward thinking ideas, and advanced tools for data analytics, we strive to support the artists and entrepreneurs of today and tomorrow.
Global Distribution to hundreds of stores including Apple and Spotify, as well as social distribution to TikTok, Instagram, Facebook and more.
MARKETING STRATEGY & EXECUTION SUPPORT
- Marketing Strategy and Execution Support — We work with artists and labels to develop and execute a successful campaign for each release.
- Global DSP Marketing — We pitch to global editors for inclusion on curated playlists and for marketing opportunities across all partners; including Apple, Spotify, Youtube, Amazon, Deezer and more.
- Digital Advertising — IMPERIAL partners with the UMG global advertising team to run robust and highly-targeted campaigns across all social platforms. Our strategy allows us to test and learn from deploying different assets to optimize ROI, grow followers & fans, and drive engagement.
- Creative Services — We can collaborate with and connect our artists to a breadth of independent creators for music videos, lyric videos, visualizers, advertising assets, and more.
- Influencer Campaigns — We have premiere access to work with top agencies and influencers to promote releases on TikTok and Instagram.
- Video Promotion — We support video distribution to VEVO, Apple Music, Amazon Music, TIDAL and Broadcast Channels including MTV, BET, and more. We also run tailored advertising campaigns on the YouTube/Google network as both TrueView and Discovery.
We assist artists and their teams with release selection, timeline, and strategy.
Our partners are represented by both IMPERIAL and Republic Records’ sync teams, who seek and secure global placements in TV, Film, Ads, and Gaming.
In addition to our full suite of services, we work with our partners to develop, execute, and manage global campaigns with an extensive network of third parties (Influencers, Publicity, Radio, etc.).
- Access to a comprehensive suite of tools including:
- Smart Audience — Identify marketing and advertising opportunities to elevate your releases.
- Trends Now — A real-time, dynamic view of activity across your current release.
- Central — A one-stop dashboard to monitor all activity across your releases.
- Dispatch — A central hub to house and deploy assets, marketing plans, and more.